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Jay Kassirer, Executive Director and Chief Operating Officer
Jay is the founding Executive Director and Chief Operating Officer
of HIP, and co-led the research, consultation and organizational activities that that resulted in its formation. He is President of
Cullbridge™ Marketing and Communications
and publisher of the Tools of Change social marketing website. In 1995, he wrote the first characterization of the Canadian Indoor Environment Industries, followed by a review of related export markets. Jay has also led many workshops on the topic of indoor environments. He holds a Master of Business Administration Degree in marketing from York University, and an Honours Bachelor of Science Degree in biology and environmental sciences from Queen's University.
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